Introducing Bum Bumz by Russ, the latest soft toy collectible! By the same people who brought you Squishmallows, Bum Bumz are 7.5 inches of super soft cuteness with a bum full of beads!
BumBumz are as diverse and unique as the people who collect them! When it comes to this trendy, soft, super-sensory plush, anything and everything can be a BumBumz. Whether you're a retro-rocker, a football superfan, or a veggie-aficionado, there is a BumBumz for everyone! Look out for more unique BumBumz series and characters to come! You'll want to collect them all!
Every Bum Bumz has a name, a 'Bumzdate' (birthday) and a sentence about who they are as a character.